Course Outcomes: On successful completion of the course, the students will be able to
● Understand the process of organising an event.
● Understand the importance of a checklist in organising an event.
● Familiarise with organising corporate events
● Obtain a sense of responsibility for the multidisciplinary nature of event management.
● Learn to promote the events.
Syllabus
Module No. 1: INTRODUCTION TO EVENT MANAGEMENT (08 Hrs)
Introduction to Event Management: Meaning , Scope, Types of Events ( Corporate, Private, or
Charity, Indoor Events, Out Door Events , Celebrity Events ) Tools For Event Planning & Management
, MICE Events, Event Operations and Services ( Setting Up, Parking , Maintenance, Ticketing , Food
and Beverage, Logistics ) .
Module No. 2: EVENT PLANNING (08 Hrs )
Event Planning: Event Checklist, Hosting , Principles of Holding Event , Reserving Event Hall,
Preparing and Designing ,The Schedule of Event Permissions, Policies , Government & Local
Authorities , Phonographic , Performance License , Five Bridges Of Event Management ,
Characteristics of Successful Event Management
Module No. 3: CORPORATE EVENT MANAGEMENT ( 10 Hrs )
Corporate Event Organisation : Preparing A Blueprint , Facilities Planning and Organising (
Assigning Staff , Maintenance of Inventory For The Chemicals and Equipment , Cleaning,
Maintenance, Aesthetic Upkeep , Maintaining Back Areas, Public Areas and Surroundings, Floral
Designing (- Assigning The Responsibilities , Event Organiser Arrangements , Corporate Event
Packages , Corporate Hospitality , Well- Being of the Patrons & Participants , Entailing The
Entertainment In Corporate Events and Corporate Event Reporting .
Module No. 4: MARKETING OF EVENTS ( 10 Hrs )
Marketing for Events: Introduction , Importance , Public relation strategies , Brainstorming sessions
, writing for public relation (Reviews). Tools of promotion: Media, Types of Media ( Print , Electronic,
Social Media Networks). Advertising, Promotional Aids ( Invitation, Brochures, Leaflets)
Module No. 5: POST EVENT FUNCTIONS ( 06 Hrs )
Post event functions: Basic guidelines of Budgeting , Essence of margin, Break even Analysis,
Cost-Benefit Analysis, Forecasting Techniques, SWOC Analysis.
Skill Developments Activities:
● Prepare an event report with imaginary activities.
● Prepare a checklist for a birthday party.
● Prepare a Budget for Organising an Event.
● Write a public relation letter for medical event
● Prepare a break even analysis with imaginary figures for an event.
Any other activities, which are relevant to the course.
Reference Books:
● Mark Sonderm CSEP -Event entertainment and production:publishers; wiley and sons, Inc
● Annestephen; Event management, HPH.
● K. Venkatramana -Event Management – SHBP.
● K Ramachandra and Allabaksh Principles of Event Management HPH
● Rekha and Vibha Marketing management -VBH
● Nihaasif Event management-VBH
Note: Latest edition of textbooks and reference Books may be used
