Course Outcomes: On successful completion of the course, the Students will be able to
● Design and demonstrate the strategic plan for the attainment of organizational goals.
● Compare and choose the different types of motivation factors and leadership styles.
● Understand startups Opportunities and Financial Issues of Startups
● Understand the support extended by Incubators & Major Startups Incubators in India.
● Understands Government Initiatives for Startups in India.
Module No. 1: Principles & Functions of Management (12 Hrs)
Introduction – Meaning – Definitions – Importance & scope of management – Principles of
Management. Managerial Functions: Meaning, Definition, Characteristics, benefits & Limitations of
Planning, organizing, Directing, Coordinating & Controlling – Task & Responsibilities of Professional
Manager – Environmental Analysis and diagnosis: Meaning-importance and Techniques
(SWOC/TOWS/WOTS-UP-BCG Matrix- Competitor Analysis, PESTLE Analysis)
Module No. 2: Leadership & Motivation (14 Hrs )
Leadership: concept – Importance – Major Theories of leadership (Likert’s scale Theory, Blake &
Mouton’s Managerial Grid theory, House path goal theory, Fred fiedler’s situational leadership).
Modern leadership styles in the changing world (Charismatic leadership, Transformational
leadership, Visionary Leadership, Transactional Leadership, Servant Leadership, Situational
Leadership).
Motivation: Concept & importance of Motivation – Contemporary Motivation Theories (Expectancy
Theory, Equity Theory, Goal Setting theory, Reinforcement theory)
Module No. 3: Startups & Its Financial Issues ( 10 Hrs )
Introduction- Meaning – Features – Types of Startups – Ideation – Design Thinking,
Entrepreneurship Lessons for Startups, 3 Pillars to Initiate startup (Handholding, Funding &
Incubation). Startup Financial issues: feasibility Analysis- The cost & Process of Raising capital –
Unique Funding issues of a High tech Ventures – funding with equity – Financing with debt – funding
strategies with bootstrapping – Crowdfunding – Venture Capital.
Module No. 4: Incubation Support to startups ( 10 Hrs )
Introduction- Meaning & definition of Incubation support – Objectives & Functions of Incubation
Centers – Services Types – Incentives for Incubators – Role of Incubators in startup Policy, List of
Major Startups Incubators in India – Case studies on Startups.
Module No. 5: Government Initiatives for Startups in India ( 10 Hrs )
Government Initiatives – Startup India Initiative, Seed Fund – ASPIRE –SAMRIDDHI Scheme – Mudra
Scheme (Sishu, Kishore & Tarun) – ATAL Innovation Mission – MSME Multiplier Grants Scheme –
Credit Guarantee fund trust for micro & small business – Software Technology Park – Venture
Capital Assistance Scheme – Single Point Registration scheme – M-SIPS – Self Employment & Talent
Utilization (SETU)
Skill Developments Activities:
● Visit any business organization and collect the information on types of planning adopted by
them & organizational structure
● Analyse the leadership styles of any select five companies of different sectors.
● Prepare a Business Plan for startups.
● List out Major Startups Incubators In your State
● Visit to Nearest Bank or Financial institution and prepare a Report on Financial Incentives
Provided to startups
● Any other activities, which are relevant to the course.
Reference Books:
● Harold Koontz and Heinz Weihrich (2017), Essentials of Management: An International and
Leadership Perspective, McGraw Hill Education, 10th Edition.
● Stephen P Robbins and Madhushree Nanda Agrawal (2009), Fundamentals of Management:
Essential Concepts and Applications, Pearson Education, 6th Edition.
● James H. Donnelly, (1990) Fundamentals of Management, Pearson Education, 7th Edition.
● B.P. Singh and A.K.Singh (2002), Essentials of Management, Excel Books
● P C Tripathi & P N Reddy (2005), Principles of Management, TMH Publications, 3rd Edition.
● Koontz Harold (2004), Essentials of Management, Tata McGraw Hill.
● Kathleen R Allen, Launching New Ventures, An Entrepreneurial Approach, Cengage Learning,
2016.
● Anjan Raichaudhuri, Managing New Ventures Concepts and Cases, Prentice Hall International,
2010.
● S.R. Bhowmik and M. Bhowmik, Entrepreneurship, New Age International, 2007.
● Steven Fisher, Ja-nae Duane, The Startup Equation -A Visual Guidebook for Building Your
Startup, Indian Edition, McGraw Hill Education India Pvt. Ltd, 2016.
● Donald F Kuratko, Jeffrey S. Hornsby, New Venture Management: The Entrepreneurs Road Map,
2e, Routledge, 2017.
● Vijay Sathe, Corporate Entrepreneurship, 1e, Cambride, 2009
